Following the link from [Julian’s blog](http://random8.zenburger.com/?p=93).
37Signals have posted a very salient point about web design. That your website needs to have a persona of its own. The paragraph below is taken from it:
> Almost all the talk about [user personas](http://www.google.com/search?hl=en&lr=&c2coff=1&q=personas+web+design) ignores the most important persona: The site persona. *Your site is the one employee that meets, greets, and helps more of your customers than any other person on your team â€” and probably by a factor of ten thousand.*
It’s a very important consideraton for any organisation’s website.
So, anyway I thought I’d post [a link](http://www.37signals.com/svn/archives2/site_persona_your_site_better_be_your_best_employee.php) here too.