Following the link from [Julian’s blog](

37Signals have posted a very salient point about web design. That your website needs to have a persona of its own. The paragraph below is taken from it:

> Almost all the talk about [user personas]( ignores the most important persona: The site persona. *Your site is the one employee that meets, greets, and helps more of your customers than any other person on your team — and probably by a factor of ten thousand.*

It’s a very important consideraton for any organisation’s website.

So, anyway I thought I’d post [a link]( here too.